Your magalog is important.
Your schedule is important.
Your budget is important.

Are you ready to work with a designer who respects that?

I once spoke with a new client who said, “It’s not easy to find a designer who understands basic layout and design principles required for direct marketing. It seems most designers try to impress us with flashy tricks to the point that it distracts from the copy.”

Have you had a similar problem in your search for a freelance designer? If so, we should talk as soon as possible.

I’m a freelance designer specializing in direct marketing and, in particular, magalog layout and design.

While there are many designers you can choose from, there aren’t as many who focus on magalogs and respect the rule that Copy is King. A designer must often use a subtle touch to highlight the copy while not getting in the way of the message.

In fact, I’m quite familiar with the copywriting process since I have 20 years of writing experience. Now, as a designer of magalogs and other direct marketing material, not only do I understand the importance of the design supporting your copy, I’m also a beneficial second set of eyes to support your writer. That’s efficient use of your marketing budget.

New to magalog marketing? If so, download my FREE quick guide: 10 Things You Should Know About Magalog Design. Just because you may not be a designer doesn't mean you shouldn't know what to look for in the layout of your magalog and what techniques your designer uses to help make your magalog a success. To get this PDF guide, send e-mail to gd@magalogguy.com. You'll then receive instructions on where to download this FREE report. Your name and/or e-mail is never rented, sold, given to the kid down the street, broadcast during commercials of sporting events, or any other number of things people seem to want to do with information like this.

What you get when you work with The Magalog Guy

First off, The Magalog Guy is not some anonymous designer. My name is Mike Klassen and I run Klassen Communications, a direct market layout and design company. But I have an extra passion for working on magalogs (and bookalogs).

When you put your magalog or bookalog project in my hands, you're getting someone who will:

• Ask the right questions up front
• Read the copy thoroughly, making note of what should be emphasized in the design
• Handle the search for photos if you don't have any chosen
• Create charts and graphs if needed
• Work directly with your printer to ensure a smooth printing process

Just as important, you're going to be working with someone who is easy to get along with and isn't going to complain when those inevitable last minute copy changes come in. That's going to make your life easier when you've got dozens of other things piling up on your to-do list and you're trying to meet a deadline.

By the way, don't have a copywriter or printer yet? Let me put you in touch with people who can solve that problem.

I work in both a PC and Mac environment using a variety of software including:

• InDesign
• QuarkXpress
• Photoshop
• and more.

If you have experience with magalogs, you know all the things that go into them: colors, fonts, kerning, leading, photos, sidebars, testimonials, order forms...the list is long. That's why you want someone with experience so you don't have to worry about all those details. 

No doubt you’ve been under the pressure of a deadline and needed to bring in someone new at the last minute. The best time to evaluate a designer and look at their work is before there is a need. I would urge you to contact me today, or look over these magalog samples:.

Your magalog is important. Your schedule is important. Your budget is important.

When you need someone who respects that, and is ready to help you reach your marketing goals, contact me by e-mail or at 360-371-2746.

Mike Klassen - The Magalog Guy

(To read my comments about magalogs in Print Professional Magazine, click here.)

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